Swift Boulder
[ Web Development · SEO Optimization ]

Mostwebsitesareslowandinvisible.Yourswon'tbe.

Swift Boulder hand-codes fast websites out of Wyoming, then builds the SEO system that helps them climb. Web development and SEO from one senior team, on one flat retainer.

Auditing crawl budget for a 4,200-page beast
https://
38
Performance
52
SEO
4.8s
LCP
0.21
CLS
What you're shipping today · swiftboulder.comrun the preview
Hand-coded performanceTechnical SEO from day oneLocal search foundationsNext.js websites that rankContent systems that compoundHand-coded performanceTechnical SEO from day oneLocal search foundationsNext.js websites that rankContent systems that compound
Live metrics · across active retainersUPDATED Q3 / 2026
+0%Avg organic traffic lift, 12-month engagements
0sMedian LCP on shipped sites
0/100Lighthouse perf score, last 14 launches
0hReply window for new inquiries
Search system

Built like a map.
Operated like a machine.

The site is only one layer. We pair the build with crawl logic, search intent, content operations, and measurement so the work keeps improving after launch.

84pages mapped

Architecture before decoration.

We turn services, locations, proof, FAQs, and conversion intent into a crawlable site map before a single page is styled.

  • Canonical URL plan
  • Internal link targets
  • Schema opportunities
Sunset over the Grand Tetons, Wyoming.

Built in Wyoming.
Ranked everywhere.

We work out of a small studio in Sheridan. Some clients are a four-hour drive away. Some are an ocean away. The work is exactly the same, and so is the obsession.

Selected work · 2024-2026

The receipts.

We keep score on ranking gains, page speed, and pipeline, not on design awards for animations nobody asked for. Click any row.

2026
From page 4 to position 1 for a 19-truck fleet outfit.
High Plains Fleet & DieselSheridan, WY · 9 months
+412%organic traffic
Scope of engagement
  • Tech rebuild
  • Topical map (84 pages)
  • Schema markup
  • Local geo-grid
  • Review flywheel
  • Monthly retainer
"The rebuild gave us a faster site and a clearer service map. By the third month, our best-fit calls were coming from organic search instead of paid ads."Megan R. · Operations Director, High Plains Fleet & Diesel
Front view of a truck in a low-lit industrial garage.
2025
A 22kb storefront that outranks Shopify for high-end leather goods.
Wind River LeatherworksCody, WY · DTC e-com
94 → 100lighthouse perf
Scope of engagement
  • Headless commerce
  • Hand-coded PDP
  • Edge image pipeline
  • Schema for products
  • Programmatic collections
"Customers stopped asking whether our site was broken on mobile. The new pages are quiet, fast, and the product collections finally show up for the right searches."Caleb N. · Owner, Wind River Leatherworks
Leather wallet and crafting tools arranged on a wooden workbench.
2025
Ranking a SaaS in a category we invented for a permitting platform.
PermitFlow SystemsDenver, CO · B2B SaaS
0 → 18.4kmonthly organic
Scope of engagement
  • Category creation strategy
  • Programmatic SEO (220 city pages)
  • Glossary cluster
  • Comparison templates
  • Link earning
"They helped us turn a confusing category into pages buyers could actually find. Sales uses the same pages now because the search intent is so clear."Priya S. · VP Growth, PermitFlow Systems
Open laptop displaying code on a minimal desk.
2024
A law firm that finally shows up locally across four front-range cities.
Front Range Counsel GroupCasper / Laramie / Cheyenne
37first-page terms
Scope of engagement
  • Practice-area architecture
  • Per-city service pages
  • GBP optimization × 4
  • Attorney schema
  • Content retainer
"Our local pages finally match how people search for legal help in each city. Intake quality improved because callers landed on the right practice area first."Lauren K. · Managing Attorney, Front Range Counsel Group
A stack of legal volumes in a library.
+ 23 more retainers we can't name here · ask on the callRequest a full case study deck
"Swift Boulder made the work feel calm. We knew what was shipping, why it mattered for search, and what changed after launch."
Megan R.Operations Director · High Plains Fleet & Diesel
"The new site loads instantly on phones, but the bigger win is that our product pages finally match the searches customers use."
Caleb N.Owner · Wind River Leatherworks
"They did not just hand us copy. They built a search architecture our sales team can use in real conversations."
Priya S.VP Growth · PermitFlow Systems
What we do

Two crafts.
One team.

Most agencies build the site, toss it over the fence, and vanish long before it ranks. We do the build and the ranking, because separating them is how sites end up fast to admire and hard to find.

01 / 04

Web development
built once, fast forever.

Marketing sites and product pages built with clean Next.js, semantic HTML, careful image budgets, and page structures that search engines can understand.

Next.jsHeadless CMSEdge hostingLighthouse 100
02 / 04

SEO optimization
ranked where it counts.

Technical audits, content architecture, schema, and on-page SEO that connect fast pages to the queries your buyers already use.

Tech auditSchema markupCore web vitalsTopical maps
03 / 04

Local & geo SEO
found in your town.

Google Business Profile optimization, citation cleanup, geo-grid tracking, and review systems for service businesses that need local visibility.

GBP optimizationGeo-grid rankNAP auditReview funnels
04 / 04

Content engineering
words that pull weight.

SERP-informed briefs, query clusters, internal links, and conversion paths so every new page has a job before it goes live.

Keyword mapsBriefsProgrammatic SEOInternal linking
Explore services
Our process

Six weeks to launch.
Then we keep going.

Survey, foundation, build, then compound. The first three are a fixed four-to-six week sprint. The fourth keeps running as long as the search opportunity is worth pursuing.

Week 0101

Survey

We crawl what you have, map the keyword terrain, and benchmark the competitors already winning the queries you need.

  • Tech crawl + log audit
  • Competitor topical map
  • Conversion teardown
Week 02-0302

Foundation

Information architecture, page-by-page briefs, and a hand-coded design system built around your services, locations, and search demand.

  • Sitemap & URL plan
  • Wireframes
  • Design system tokens
Week 04-0603

Build

Pages ship to staging in batches. You leave comments right on them. We tighten schema, image budgets, and edge caching until it hums.

  • Hand-coded pages
  • Schema + meta
  • CMS handoff
Ongoing04

Compound

The monthly retainer keeps the flywheel spinning: ranking work, new pages, internal linking, and quarterly content sprints.

  • Rank tracking
  • New page sprints
  • Quarterly reviews
Guarantee

If we don't move you up Google in 90 days, month two is on us.

Measured against a baseline we lock together on day one, no moving the goalposts. We've had to honor this twice. Both clients stuck around anyway.

· POLICY-04
· v. 2026.1
Engagements

Three shapes.
One invoice.

No setup fees, no per-page upcharges, no surprise "PSD-to-HTML" line items. The price you see is the price you pay.

Save ~17%
small site, big hustle.
Foothill
$4.8k/ one-time
For service businesses under a dozen pages who need a fast, hand-coded site with the SEO basics locked down, not bolted on later.
  • Up to 12 hand-coded pages
  • Mobile-first design system
  • On-page SEO + schema
  • Google Business Profile setup
  • 30-day post-launch tuning
Book a foothill call
category creation.
Summit
Let's talk/ scoped
For venture-backed teams, SaaS with a real sales motion, and anyone whose entire growth plan lives or dies on search.
  • Programmatic SEO at scale
  • Custom CMS + edge stack
  • Dedicated content team
  • Link earning + digital PR
  • Embedded weekly with growth
  • Quarterly board-ready reporting
Scope a summit

All retainers go month-to-month after the initial six-week build. Cancel anytime with 30 days notice.

The studio

We make websites boring on purpose.

SWIFT BOULDER LLC is a small studio out of Sheridan, Wyoming. We build marketing websites the old-fashioned way: hand-coded HTML, clean semantic markup, sub-100kb pages, and search foundations that keep paying you back long after launch day.

We don't ship dashboards stuffed with jargon. We don't chase whatever framework is trending this week. We don't buy links. We write content that earns position one the honest way, by actually deserving it.

Every engagement is run by a senior practitioner, not an intern with a Canva license. Hire Swift Boulder and you get a real person you can call. That person actually picks up.

Wooden desk in a quiet, modern office.
Based in
Sheridan, Wyoming
Office
1371 Highland Ave
Staffing
Senior practitioners only
Engagements
Long retainers, not one-night sites
Stack
Next.js, Astro, 11ty, hand-rolled HTML
Promise
If we don't rank you, you don't pay month two
Studio · 1371 Highland Ave

Sheridan WY 82801 USA

Open Mon-Thu, 9-5 MT · Fri by appointment
Call +1 (314) 689-3721 or email hello@swiftboulder.com.

Start a project

A real reply from a real human,
within four hours.

Every inquiry gets a real, personal reply. If we're slammed, we'll tell you straight and point you to a studio we'd trust with our own site.

Office · 1371 Highland Ave, Sheridan, WY 82801, USA
Hours · Mon-Thu, 9am-5pm Mountain Time
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